Townflare Creative Privacy Policy

Effective Date: October 13, 2026

1. Introduction

Townflare Creative (“Townflare,” “we,” “our,” or “us”) is a sole proprietorship based in Massachusetts. We respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit townflare.com, any Townflare-operated town-specific subdomains or online stores, and related services.

This policy applies to Townflare-operated websites, including storefronts serving local communities, schools, sports teams, businesses, organizations, and individual customers throughout the United States.

By using our websites and services, you acknowledge the practices described in this policy.

2. Information We Collect

We may collect the following categories of information.

Information You Provide

• Name, email address, phone number, and billing or shipping address.
• Account registration details and customer profile information.
• Order history, purchased products, transaction details, and order preferences.
• Messages submitted through our contact forms and customer service communications.
• Artwork, logos, photographs, text, design files, and product specifications submitted for custom products.
• Other information you voluntarily provide when interacting with Townflare.

Payment Information

Townflare uses Square to process payments. We may receive payment confirmations, transaction identifiers, payment status, and limited transaction details needed to manage your orders. Payment card information is handled according to Square’s applicable privacy and security practices.

Automatically Collected Information

When you visit our websites, we and our service providers may collect information such as your IP address, browser type, device information, referring pages, pages visited, approximate location derived from technical information, and interactions with our websites.

Cookies and Tracking Information

We use or may use cookies, pixels, tags, and similar technologies to maintain shopping carts, remember preferences, measure website performance, understand visitor activity, and support advertising and marketing.

3. How We Use Your Information

We may use collected information to:

• Process payments and fulfill orders.
• Arrange shipping, delivery, and local pickup.
• Create, personalize, and produce custom apparel, gifts, and promotional products.
• Maintain customer accounts and online storefronts.
• Respond to questions, contact form submissions, and customer service requests.
• Send order confirmations, receipts, shipping updates, and other service communications.
• Send marketing communications where permitted by law.
• Analyze website traffic and improve our websites, products, and services.
• Measure advertising performance and support advertising campaigns.
• Prevent fraud, protect website security, and troubleshoot technical problems.
• Maintain business, accounting, and tax records.
• Comply with legal obligations and protect our lawful business interests.

4. How We Share Information

Townflare does not sell personal information for money. We may disclose information in the following circumstances.

Service Providers

We share information with service providers when reasonably necessary to operate our business and fulfill your requests. These providers may include:

• Square and other payment-related service providers.
• Shipping carriers, including UPS, USPS, and FedEx.
• ShipStation or other shipping and fulfillment applications we use.
• Website hosting, WordPress, WooCommerce, and technical service providers.
• Google Analytics and advertising technology providers.
• Email marketing and communications providers.
• Other contractors or service providers assisting with order fulfillment and customer service.

These providers may process information according to their own privacy policies and applicable contractual obligations.

Legal and Business Requirements

We may disclose information when necessary to comply with applicable law, respond to lawful requests, protect our rights, investigate suspected fraud, or address security concerns.

Information may also be transferred in connection with a sale, acquisition, or restructuring of the business, subject to applicable law.

We do not intentionally provide customer order information to participating schools, teams, or organizations except where necessary to fulfill an order or where otherwise authorized or legally permitted.

5. Google Analytics and Advertising Technologies

Townflare uses Google Analytics to understand how visitors use our websites and to improve our services.

We also use or may use Google Ads tracking and Meta advertising technologies, including the Meta Pixel, to measure advertising performance, understand interactions with our websites, and support advertising or remarketing campaigns.

These technologies may collect or receive information such as:

• Pages viewed and actions taken on our websites.
• Browser, device, and online identifiers.
• IP address and approximate location.
• Referring pages, advertising interactions, and certain purchase-related events.

Google and Meta may use information collected through their technologies in accordance with their respective policies and applicable settings. Depending on the services enabled, information may be used to measure advertising effectiveness, personalize advertisements, or connect website activity with other information held by those providers.

We do not intend to use these technologies to collect sensitive personal information.

You can learn more about these providers’ practices and available choices here:

• Google Privacy Policy: https://policies.google.com/privacy
• Google Ads Settings: https://adssettings.google.com/
• Meta Privacy Policy: https://www.facebook.com/privacy/policy/

Depending on applicable law and how these technologies are configured, you may have the right to opt out of certain advertising-related sharing or targeted advertising. See Section 8 for information about privacy requests and choices.

6. Cookies and Website Functionality

Cookies and similar technologies help our websites operate properly. They may be used to:

• Maintain shopping carts and checkout sessions.
• Keep customers signed in.
• Remember website preferences.
• Improve performance and troubleshoot technical issues.
• Analyze website usage.
• Support advertising measurement and remarketing.

You may be able to manage cookies through your browser settings or through privacy controls made available on our websites.

Disabling certain cookies may affect shopping carts, account access, checkout, and other website functions.

Where required by applicable law, we will provide appropriate notices, consent mechanisms, and choices for nonessential tracking technologies.

7. Email Communications

We may send transactional emails relating to purchases, customer accounts, order status, shipping, delivery, pickup, and customer service.

We may also send promotional emails where permitted by law. You can opt out of marketing emails by following the unsubscribe instructions in the message.

Opting out of marketing communications does not prevent us from sending necessary transactional or service-related messages.

8. Privacy Rights and Your Choices

Depending on your state of residence and applicable law, you may have rights concerning personal information we maintain about you. These may include the right to:

• Request access to certain personal information.
• Request correction of inaccurate information.
• Request deletion of certain personal information.
• Obtain a copy of certain information in a portable format.
• Opt out of certain targeted advertising or regulated sharing of personal information.
• Appeal certain privacy-request decisions where required by law.

These rights are subject to applicable legal exceptions, including requirements to retain certain transaction, accounting, or tax records.

How to Make a Request

To ask a question about your information or submit a privacy request, email mike@townflare.com with the subject line “Privacy Request.”

Please describe your request and identify the Townflare website or store involved. We may need to verify your identity before processing a request.

We will review requests and respond within the time required by applicable law.

Where required by law, we will provide a method to opt out of applicable advertising-related data sharing and honor legally recognized browser-based opt-out preference signals.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining customer accounts, providing customer support, managing disputes, and meeting accounting, tax, and legal obligations.

Order and transaction records may be retained for business and tax purposes even after an account is closed or a deletion request is received, where retention is legally permitted or required.

When information is no longer needed, we will take reasonable steps to delete it or otherwise dispose of it securely, subject to applicable legal requirements and technical limitations.

10. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, internet transmission, or electronic storage system can be guaranteed to be completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect information entrusted to us.

11. Children’s Privacy

Our websites are intended for general audiences and are not designed to knowingly collect personal information directly from children under 13 without the parental consent required by applicable law.

If you believe a child has provided personal information in circumstances that require parental consent and that consent was not obtained, please contact us. We will review the matter and take appropriate action as required by law.

12. Third-Party Websites and Services

Our websites may link to third-party websites, payment services, shipping platforms, social media services, or other external websites.

Townflare does not control the independent privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.

13. Town-Specific Websites and Online Stores

Townflare operates multiple town-specific websites and storefronts under the Townflare brand. These stores may feature products for local communities, schools, sports teams, businesses, and organizations.

Unless a separate privacy notice is provided, this policy applies to Townflare-operated storefronts within our website network.

Information collected through these websites may be processed centrally by Townflare to manage customer accounts, process orders, provide support, fulfill purchases, and maintain the website network.

If a third-party organization independently collects personal information through its own website, services, or systems, its separate privacy practices may apply to that information.

14. Massachusetts Residents

Townflare operates from Massachusetts and handles personal information in accordance with applicable federal and state laws.

Massachusetts law imposes requirements relating to the protection of certain personal information and the security of records containing such information. We take reasonable steps to safeguard personal information and address applicable legal obligations.

Nothing in this policy limits any privacy rights available to you under applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, technology, service providers, or legal obligations.

When changes are made, we will update the Effective Date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.

16. Contact Townflare Creative

For questions about this Privacy Policy, our information practices, or privacy requests, contact:

Townflare Creative
Attn: Privacy Requests
148 Main Street, Unit 4
Woburn, MA 01801
Email: mike@townflare.com
Website: https://townflare.com

Please use the subject line “Privacy Request” when contacting us about access, correction, deletion, or other privacy matters.